When was the last time you brought your business strategy into your website design? If the answer is never, we get it.
As marketers and business owners, we don’t bring business strategy into our websites. We bring customer avatar pain points, strategic calls to action, and hero images that draw the reader’s attention to our shiny CTA buttons.
It’s tempting to think this is the best way to create a website. If the experience is designed for our customer avatar—why would we bring our business strategy into it?
In a few minutes, you’re going to have a lightbulb shining
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The post How a Business Strategy Will Revolutionize the Way You Build Your Website Homepage first appeared on Scaling Management.